Back Office Mobile App
The Back Office Mobile App was designed to modernize and streamline internal tools for Modere’s independent direct sellers, known as Social Marketers (SMs).
As the sole designer, I led the end-to-end UX process, from user research and strategy to prototyping and developer handoff, creating a mobile-first platform that centralized resources, simplified reporting, and supported multiple user types.
The app aimed to reduce friction in daily workflows and improve data accessibility, even within strict technical constraints.
December 2022 - February 2025
Click here to watch a demo of the final product for both iOS and Android:
Watch Demo
Major Stakeholders
Modere Sales
Social Marketers (SMs, Direct Sellers)
Tools Used
Adobe XD, Microsoft Whiteboard, SwiftUI, Zoom, Survey Monkey, Google Analytics
My Role
End-to-end Product Design
UX, UI, Usability, Remote UX Research, Competitive Analysis, Collaboration, Information Visualization
This project was conducted with a team that spanned many departments in the company as well as a third-party contractor. Credit for the following work is shared among all contributors involved.
Pain Points
The SMs are all using third-party Customer Relationship Management (CRM) apps to communicate with their customers.
Assets are scattered in multiple locations, so it's hard to find what they need.
Reports don't have proper filtering, so they download them into Excel to manipulate the data.
Visual design and features of the current website have usability issues.
Onboarding process for new SMs is overly complicated.
New SMs get quickly overwhelmed.
Details from the user interviews:
View Key Findings
Results from a survey given to experienced Social Marketers for their most desired improvements:
View Wish List Survey
Competitive analysis documentation from 7 other MLM apps:
View Competitive Analysis
Possible Solutions
The data concluded that the SMs needed a new tool that combined the available resources to give them the greatest ability to be successful.
An app would be most useful to SMs since 70% of them are on the go and access the current website from a mobile device.
The following features would help solve the pain points above:
CRM
Asset Consolidation
Bulletin Board
Report Builder
Visual and Existing Feature Updates
Onboarding Process
Gamification
Social Influencer / Affiliate Innovation
App Concept
We made a wireframe to map out the project's grand potential for stakeholders.
This preview helped everyone see the journey ahead and helped IT to scope the project properly.
Realizing the app's grand vision was too hefty for a single launch, we decided to roll out a version that would immediately lighten the load for our SMs.
Click here to view the Adobe XD concept wireframes!
View Wireframes
Wireframe documentation:
View Presentation
Problem!
The systems team was fully committed to another initiative, which meant I couldn’t request any new APIs for the first launch.
As a result, I had to design around the limitations of the existing API infrastructure, finding creative ways to improve usability without altering the underlying data connections.
This required prioritizing clarity in the UI and planning for future iterations once more technical resources became available.
Reduction of Scope
To save the SMs the most time within the constraints, we settled on fixing what we could within what we already had, and then adding only the most heavily requested new feature for the first launch.
Turns out that Reports are the back office's most crucial feature. They give data on earnings, customer info, and product trends.
Research revealed that SMs were wasting 4+ hours per week just on downloading reports to Excel for manual data crunching every week alone.
To fix this, we’ll add a column selector, an improved filter system, and a scheduler, making it a breeze to get the insights they need without the hassle of moving platforms.
User Research Feedback on Reports
“It takes our assistant about four hours every week to put everything together.”
“You would need to pull every report for every month individually and then you're going to have to put it together on a table and graph it in order to get an idea what that information is.”
“It's super time consuming to pull some reports for recognition. To see who the top recruiter was I have to string every single month together.”
“I download this and go through year by year and create my own Anniversary Date Spreadsheet that I print out and keep on my desk. This is work that the average person is not going to do.”
“A lot of people don’t even know how to use Excel, so we need to spend extra time walking them through it and teaching them how to use Excel in addition to teaching them what data they need and how to put it together.”
“For us sometimes it's hard to look at the reports because, like for example the Team (Enrollment) Report it just keeps going.”
“It would be nice if I could build my own report.”
“There is a lot in those reports, so to a new person it can be extremely overwhelming.”
- Social Marketers
Survey results specific to the Reports feature:
View Reports Survey
Reporting feature breakdown with proposed ideas:
View Elevated Reporting
New Prototype
We crafted a new prototype for the app, tailor-made to deliver customized reports straight to the SMs.
With improved widgets and more features in the works, they'll spend less time poring over raw data in tabled reports and more time getting quick insights they can act on.
Click here to view the Hi-Fi interactive prototype!
View Prototype
Click here to view see more on the Data Visualization!
See Data Visualization
Click here to watch a demo of the SwiftUI prototype we made for User Testing:
Watch Demo
User Testing Feedback
"I love how clean and easy this looks. I can actually find what I need without clicking around forever."
"Being able to schedule and filter my reports right from my phone is going to save me so much time."
"Wait, I can actually see how my social posts are performing in here? That’s exactly what I needed."
"The new reports are so much easier to filter. I can finally see exactly who is buying what without exporting to Excel."
"I used to dread looking at my commissions because it was such a mess. This is way easier to read."
"This layout is gorgeous! It finally feels like Modere’s brand. Professional, modern, and clean."
"I love how everything’s laid out. It’s not just pretty, it helps me actually understand my numbers."
"The way it breaks down my top earners and product sales is amazing. I can finally double down on what’s working."
"It feels like this was actually designed by someone who understands how we work."
- Social Marketers
Outcome
A third-party company was brought on to build the app, and it was completed in 2025.
Unfortunately, Modere closed it's doors right before it was scheduled to be released.
To track success and impact once it was released I had planned to monitor the following:
Elevated app ratings and positive feedback, indicating that the SMs find the new tool useful.
Increased app downloads and usage, implying that the SMs are interested in the solution.
Decreased number of downloaded reports, indicating reduced need for Excel manipulation.
SMs reporting fewer weekly hours spent manipulating data and more time acting on the data.
Special shout out to my amazing team who worked so hard to make this project a success!
